Plen sud is a true reflection of the south spirit.
A style that combines the basics with elegance modernity and a touch of provocation.
Plein sud defines a women strengthened by her unconventional attitude and self confidence.
The main plein sud line combines the fashion traditions of french couture with the zest and passion of the founder's moroccan homeland, serving to create clothing that exudes a unique and captivating style which is impossible to ignore, and instantly recognisable.
Plein sud has won itself a host of celebrity fans and it is clear to see from the sheer style and elegance of the clothing just why it has proved so infinitely popular.